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Start studying marketing management chapter 1 kotler keller. Marketing deals with identifying and meeting human and social needs. Copyright 2017 by philip kotler, hermawan kartajaya, and iwan setiawan. Dr philip kotler defines marketing as follows, marketing is that function of the. He received his masters degree at the university of chicago and his ph. Philip kotler, widely considered to be the worlds leading marketing guru, is the s. Simulations, interpretive and a great selection of related books, art and collectibles available now at. Kotlerphilipmarketingmanagementphilipkotlerkevinlanekeller15thed indian case study kotler, philip. Marketing managementphilip kotler, kevin lane keller.
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